Based on Joomla MVC framework with all its advantage:
- Template overwritting,
- Implementation of Joomla Plugins for: payment, shipment, coupons, calculation rules, custom product fields, ...
- Simple installation and integration of other joomla extensions.

CATEGORIES
- nested categories
- with meta tags for seo
- with description and media

PRODUCTS
- with meta tags for seo
- short and long description
- dimensions (weight, size)
- multiple media
- variants, attributes
- unlimited child products and derivated levels
- product pattern (Parent product used as pattern for child products)
- related products
- reviews and ratings

SHOPPERGROUPS
- pricing depending by shoppergroups
- price display depending by shoppergroups
- payment/shipment depending by shoppergroups

SHOPPERS
- customizable shopper input form
- input form depended on registration, checkout or shipment
- completly anonymous checkout
- adressbook
- default Bill-to and Ship-to address
- default payment and shipment method
- check of eu vat id (not working yet)

INVENTORY/STOCK
- stocking/inventory
- stock warning
- virtual stock (ordered but not finally bought)

PRICES
- various type of prices to display depended by shoppergroup
- prices adjusted by shopper choosen currency
- different currency format per currency

REAL MULTI CURRENCY
- auto updating rates
- add your own currencies for fixed currency rates

SEF/SEO
- default SEF/SEO integrated

DYNAMICAL CALCULATOR
- discounts based on time, category, shoppergroup, country, and state
- tax based on time, category, shoppergroup, country, and state
- discounts, tax per product and/or order
- discounts, tax have their own currencies (for duties)

PAYMENT
- based on plugins
- minimal amount / maximal amount to use a payment
- transaction fees
- by countries
- by shopper groups

SHIPMENT
- based on plugins
- by shopper groups
- by countries

CHECKOUT
- guest checkout; completly anonymous checkout
- option to register at begin of checkout
- cart is an object, competly overridable by template
- cart is stored in the session
- 1 click checkout
- multipage checkout
- one page checkout (not by default)
- SSL

ORDERS
- payment/shipment workflow
- history
- modifiable
- order tracking for anonymous users

PRODUCTS DISPLAY
- latest
- topten (most sold)
- newest
- featured
- sortable
- searchable

MULTILINGUAL
- native with joomla 1.7
- with extra joomla components (joomfish) for joomla 1.5

MARKETING PROMOTION AND TOOLS
- coupon handling
- recommend a product to friend link

OTHER
- hidden debugging tool